Table of Contents
Overview of Email Marketing
As we all know, email is the electronic messages sent from one to another using electronic devices. Emails are basically of 4 types, namely: –
- Web-based email
- POP3 email servers
- IMAP email servers
- MAPI email servers
Web-based email: This type of email allows users to log in to the email account using any web browser to send and receive their email or messages.
POP3 email servers: Post office protocol3 is a mail access protocol used by a client application to read messages from the mail server.
IMAP email servers: This internet message access protocol provides features to manage a mailbox from multiple devices. , the mail is left in folders in the mail server in IMAP email servers.
WHAT IS EMAIL MARKETING?
Email marketing is the process of sending commercial messages, usually to a group of people. In its broader sense, every email sent to a capable or current customer could be considered email marketing. It is a marketing technique to promote business products and services.
If one wants to grow their brand and sell stuff, email marketing is considered one of the best and popular ways to do it. In this blog, we’ll see how email marketing and the use of these types of emails can help you to grow your business.
Advantages of email marketing
As we all know nowadays, emails are used in every field, such as an educational department, hospitals, IT sectors, govt sectors, etc. These emails and marketing through emails are advantageous. These are:
- Low cost
- Reach an already engaged audience
- Delivers only targeted messages
- Instant impact
- It is easy to share
- Saves time
Email marketing in numbers
- Every single day, 3.7B email accounts send out approximately 250B emails.
- 86% of professionals named emails as their favorite mode of communication.
- 47% of emails are checked on phones.
Steps in email marketing
- Acquires a database of the email ID
- Segment the database into lists
- By demographics
- By location
- By stage of the customer
- Signing up for Email Service Provider (ESP) like Mailchimp.
- Create a campaign
- Select your + send list
Best practices for list building
- Email newsletter subscription
- Download reports
- Sign up on the website
- Hear more about your product and services
- Harvest social channels
- Run paid campaigns
- Don’t ask for too many details
- Scrub your list regularly
What not to do in email marketing
- Never buy email lists
- Never send to unsubscribers
Top KPI’S to measure the effectiveness of mailers
- Open rates
- CTR
- Bounce rates
- Unsubscribers
- Traffic generated
- Sales generated
Top Email Marketing Services
- GetResponse: Best Automated lead generation tool.
- ActiveCampaign: Best for a larger list.
- MailChimp: Most popular email marketing service.
- AWeber: Most value for the small email lists and for eCommerce.
- Convertkit: Best for bloggers, influencers.
Now, let’s talk about all…
#1 GetResponse
GetResponse is a software with many features but mainly allows you to create autoresponders emails sent to clients. It starts sending emails automatically to the clients according to their needs.
GetResponse is an email marketing tool that allows us to:
- Create a mailing list and store data in it.
- Sends emails on your mailing list.
- Automate your emails to subscribers through autoresponders.
- Analyses statistics according to open rate, click-through, forward, etc. Other than email marketing features, it also provides a website builder, e-commerce feature, webinar hosting.
- The only drawback with this tool is that it has no free plan for its users.
GetResponse Plan and Pricing
a) GetResponse Basic
- 1 Sales funnel
- Unlimited landing pages.
- Autoresponders
- Pricing for GetResponse basic is $15.00 per month.
- 1-month Free trial available
- Get your free trial now
b) GetResponse Plus
- 5 Sales funnel
- Unlimited landing pages.
- Autoresponders
- Web push notification
- Pricing: $49.00 per month.
- 1-month Free trial available
- Get your free trial now
c) GetResponse Professional
- Unlimited Sales funnel
- Web push notification
- Unlimited landing pages.
- Autoresponders
- Unlimited Webinar funnels
- Pricing: $99.00 per month.
- 1-month Free trial available
- Get your free trial now
GetResponse Pros
- 1 month Free trial available without Credit Card(Get it now).
- Unlimited landing pages in all plans.
- Unlimited lead funnels.
- Try any plan free for 30 days. No credit card is required.
GetResponse Cons
- GetResponse provides no free plans to its users.
GetResponse Review
GetResponse is an email marketing platform that helps you to create a mailing list, send emails to your mail lists, automate your emails using autoresponders, and lets you analyze your reach.
GetResponse has launched some new features which are:
- Website builder
- Chat features
- E-commerce features
- Automated sales funnel
- Landing pages
- Webinar hosting
Now you must be wondering about the price. So basically you can start with zero investment. Yes, you heard it right. This zero investment plan(Free trial) of GetResponse allows you to send mails to 500 subscribers and as you increase the number of subscribers the price also increases.
The other plans are:
- Basic-$15/month, unlimited emails to 1000 subscribers
- Plus- $49/ month , 1000 subscribers
- Professional- $99/month, 1000 subscribers
- Max- customizable price
- All the plans provide different kinds of features according to their prices.
- Visit Website to Know more
The positive points of GetResponse
- The all-in-one approach of GetResponse is pretty good for customers who don’t want to invest in different tools.
- If you are taking the one or two-year pack then you get a lot of discount as compared to other tools.
- Its basic plan is much cheaper with a lot of functions as compared to its competitors.
- The free version of GetResponse is the best thing.
- Visit Website
The downsides of GetResponse
- Phone support is only provided to max plan users.
- The interface of GetResponse is quite old-fashioned. It needs to be modified.
- You have to create different landing pages for desktop and mobile users which becomes problematic sometimes.
- Visit Website
#2 ActiveCampaign
ActiveCampaign is one of those tools used for creating marketing automation and sales automation. ActiveCampaign will directly send an email to your contact list.
ActiveCampaign Features
- ActivCampaign has the most advanced automation workflow builder.
- They even provide with high deliverability feature.
- Also, simultaneously Active Campaign provides thorough reporting.
- Active Campaign is rather expensive if compared to other tools.
- Too many advanced features provided by Active Campaign might be overwhelming for beginners.
- Try it free, no Credit Card is required.
- Visit the website
ActiveCampaign Plan and Pricing
- Lite: Start from $7.5/month
- Plus: Start from $35/month
- Professional: Start from $79.5/month
- Enterprise: Start from $139.5/month
- Get 50% OFF if you purchase from this link: (Get It Now)
- Visit Website
ActiveCampaign Pros
- Drag and Drop email builder
- 50+ landing pages
- Unlimited email sending
- Automation marketing
- The site and event tracking
- Get 1 month ActiveCampaign free trial, no Credit Card required(Get now).
ActiveCampaign Review
ActiveCampaign is an email marketing and marketing automation tool with a lot of other features like-
- Email campaigns
- Sales and CRM
- Funnels
- Landing pages
- Chat and SMS
- Visit Website
It is not reliable for beginners as it has a lot of functions but it is easy to learn with the tutorial videos.
The on-site chat feature is not available in the standard plan.
ActiveCampaign plan and pricing
It comes with four plans which start from $9/month to $229/month. The small pack includes features like email marketing and marketing automation. The other plans include features like ActiveCampaign CRM, funnels, and landing pages. ActiveCampaign also provides 14-day free trial which is a plus point.
#3 AWeber
AWeber, an email marketing tool, provides services to around 10,000 startups, helping them deal with their client quickly and smoothly.
AWeber features
- Easy to use and has a user-friendly interface.
- AWeber keeps its platform up-to-date to include tools for engagement in various ways, which is a great advantage for us in customer relationship management.
- Reporting features and dashboard views are commendable.
- 30 days free trial(Get it now).
- Visit Website
AWeber Pland and Pricing
Aweber have 2 types of plans:
AWeber Free plan
- Up to 500 emails
- Landing pages
- Web push notification
- Drag and drop builder
- You can send 3000/month
- Visit Website
Pro plan
- Unlimited email subscribers
- Advanced email automation
- Remove AWeber branding
- Split testing
- Price: $16.15/month
- Visit Website
AWeber Pros
- 30 days free trial(Get it now).
- 700+ Pre Build themes
- A/B testing
- 3rd party integration
You can try AWeber for free.
Aweber Review
Aweber is an email marketing tool which:
- Allows to create of mailing lists
- Automates your responses
- Create newsletters
- Analyzes statistics
- Visit Website
There are two plans for Aweber which are free and pro. The pro plan starts from $19-$!49.99 depending on the number of subscribers you want.
Read also: Aweber Review
The key features of Aweber are:
- Responsive email
- RSS
- List segmentation options
- Landing page builder
- Phone email and live chat support is available
- Importing and hosting of email list available
- Integration with third-party apps
- Autoresponders
- A large number of templates to choose from.
- Visit Website
The cons of Aweber are that the landing pages do not provide A/B testing and it is a bit pricier as compared to other tools which provide a lot of other functions in the same price range.
#4 ConvertKit
ConvertKit helps in promoting the latest projects and collecting subscribers with beautiful landing pages.
ConvertKit features
- ConvertKit tool has visual automation, and also easy WordPress Integration.
- Considered as one of the best email marketing tools for bloggers, creators, and book authors.
- ConvertKit lacks template customization.
- Pricing for ConvertKit is $29.00 per month.
ConvertKit plan and pricing
ConvertKit have 3 plans:
ConvertKit free plan
- Totally free for up to 1000 subscribers.
- Unlimited landing pages and contact form.
- Send email broadcasts
- Sell digital product and subscription
- Email support
- Visit website
ConvertKit Creator plan
- Manage 1000 subscribers.
- Unlimited landing pages and contact form.
- Send email broadcasts
- Sell digital product and subscription
- Email support
- Free migration from another tool
- Automated funnels
- Visit website
ConvertKit Creator pro plan
- Manage 1000 subscribers.
- Unlimited landing pages and contact form.
- Send email broadcasts
- Sell digital product and subscription
- Email support
- Free migration from another tool
- Automated funnels
- Facebook custom audience
- Advance reporting
- Visit website
Still not sold? Take advantage of ConvertKit’s free 14-day trial to test it out on your own.
ConvertKit Review
ConvertKit is one of the easiest to use email marketing software used by bloggers and other creators. ConvertKit is a bit pricier as compared to other email marketing tools available in the market.
The features provided by ConvertKit:
- It has a tag-based subscriber system which makes segmentation easier.
- Various personalization options are available
- You can auto resend your mails
- Advanced automation builder
- There is no charge for duplicate subscribers
- 24*7 email and chat support available
- Easy WordPress integration
- Visit website
#5 MailChimp
MailChimp is an all-in-one marketing platform allowing its users to in managing and talking to their clients, customers. The best thing about it is it has an excellent user interface.
MailChimp features
- MailChimp allows its users to create beautiful emails, mailing lists, campaigns, and ads that help you to grow your business.
- It’s essential to have the open and click rates of campaigns, and you can download a list of people who opened your campaigns and what links they clicked, and which links.
- MailChimp has customer support, i.e., they provide customer chat support, and the reply will be within a minute.
- The payment structure is going up day by day.
- The free trial offered by MailChimp is really for a small duration of time.
- Pricing for Mailchimp is $10.00 per month.
MailChimp Review
MailChimp is an email marketing and marketing automation software that is quite popular among small business and personal users as it has a free plan which allows you to send 10,000 mails to 2000 subscribers with most of the features accessible.
Now let’s see the pros of MailChimp
- It is pretty easy to use.
- The newsletter editor is quite simple and easy to use.
- The personalization on MailChimp is user-friendly.
- Autoresponders
- A/B testing, RSS, classic newsletter, and transactional emails are also available.
- Email automation is quite strong
- Pop-ups and registration forms
MailChimp’s deliverability is desirable but most of the time their emails land up in the promotion tab.
Free Email marketing trial
- GetResponse free trial=> Visit Now
- ActiveCampaign free trial=> Visit Now
- MailChimp free trial=> Visit Now
- AWeber free trial=> Visit Now
- Convertkit free trial=> Visit Now
Conclusion
Email marketing is the most crucial digital marketing method that increases the business, and this method is evergreen. So, this is not a matter of concern that whichever type of email you use. Rather noteworthy is that what you are trying to achieve in this Campaign.
Suppose you think that any shortcut for successful email marketing, so you’re mistaken. It only depends on your hard work, planning, and strategy. So, planning well, organizing things well beforehand, and knowing your target audience are keys to good email marketing.
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